Experiential, Shows, Events

This section highlights your ability to transform brand narratives into immersive, physical environments that engage audiences and communicate product value in real time. Through tradeshow booths, showrooms, and live demonstrations, the work demonstrates a cohesive integration of layout and branding, balancing creative vision with technical execution to create high-impact, interactive experiences that reinforce brand identity and drive meaningful interaction and memorable brand experiences.
 
Showroom virtual podcast launch international

Showroom 
I designed the Brooklyn-based showroom as an immersive, hands-on environment for the New York film community, showcasing products within real-world production scenarios. The space blends demonstration, education, and collaboration, strengthening regional engagement and elevating brand presence in a key filmmaking market. Included in this overview are a virtual walkthrough, wayfinding signage, announcements, wall mural, and the mood board.
 

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Home 3D, DaVinci Resolve

Showroom Mood board Showroom Concepts

Virtual Production

This 10×15-foot setup within a tradeshow booth demonstrates how a compact footprint can be transformed into a fully functional virtual production environment through thoughtful design and technical precision. By leveraging a video wall as a dynamic backdrop, the setup shows how production teams can achieve immersive, high-quality results without the need for large-scale builds or excessive budgets. It highlights the importance of thinking creatively within constraints, using scalable solutions that enable flexibility and efficiency. Central to its success is the integration of precise lighting, which ensures that subjects interact naturally with the virtual environment, matching color, depth, and shadow to create a seamless, true-to-life visual experience
 

Software: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Adobe Premier

Live Podcast

This fully functional podcast “studio,” built and operated within a busy tradeshow environment, demonstrates how professional-quality content can be produced in virtually any space or setting. Despite the challenges of noise, foot traffic, and limited footprint, the setup delivered a controlled and polished recording experience through thoughtful planning and efficient equipment selection. Central to its success was the lighting design, which provided clean, flattering illumination and strong visual separation, demonstrating that, with a modest budget, high-end production value is entirely achievable.
 

Software: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, DaVinci Resolve, Adobe Audition

Product Launch, Domestic

This tradeshow booth was designed as a bold, immersive platform to launch LiteGear’s Auroris, using a clean, minimal aesthetic to let the scale and innovation of the product take center stage. A large-format wall of modular light panels anchors the space, while a suspended overhead softbox reinforces the system’s cinematic lighting capabilities and draws attention from across the show floor. The open layout encourages hands-on interaction, with strategically placed product stations and clear sightlines to key hero elements. Integrated branding, gradient environmental graphics, and illuminated displays create a cohesive visual language that communicates both technical precision and creative potential.
 

Software: Adobe Photoshop, Adobe Illustrator, Cinema 4D

Product Release, International

This international tradeshow booth was designed to launch Mole-Richardson’s new LED product line while reinforcing the brand’s legacy through the theme “Classic Quality Meets Modern Technology.” A clean, open layout and gallery-style presentation elevate the fixtures as hero elements, supported by bold graphics and the iconic brand mark to create strong visual impact and recognition. The linear display guides visitors through the product range with clear messaging that bridges traditional tungsten craftsmanship and modern LED innovation. Integrated lighting demonstrations provide hands-on engagement, allowing attendees to experience performance and color quality firsthand.
 

Software: Adobe Photoshop, Adobe Illustrator