Video Vignettes

To support the launch campaign for a significant software release, a series of five short-form videos were produced to showcase key features, practical benefits, versatility, and value. Each video highlights how specific tools and capabilities can be applied in real-world, on-set scenarios. Together, the five scenes serve as a demonstration of the concept development, production planning, and art direction that went into illustrating each unique use case.
 
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Video Vignette 1

The launch of a new studio lighting system drove an omnichannel campaign, including a microsite, social, YouTube, blog, and trade show assets, where I co-developed, storyboarded, and led creative as Art Director, Product Specialist, and Second Unit Director, ensuring a cohesive, on-brand narrative that clearly communicated key software features and usability.
 
Software: Adobe Premier, Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Video Vignette 2

The launch of a new studio lighting system drove an omnichannel campaign, including a microsite, social, YouTube, blog, and trade show assets, where I co-developed, storyboarded, and led creative as Art Director, Product Specialist, and Second Unit Director, ensuring a cohesive, on-brand narrative that clearly communicated key software features and usability.
 
Software: Adobe Premier, Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Video Vignette 3

The launch of a new studio lighting system drove an omnichannel campaign, including a microsite, social, YouTube, blog, and trade show assets, where I co-developed, storyboarded, and led creative as Art Director, Product Specialist, and Second Unit Director, ensuring a cohesive, on-brand narrative that clearly communicated key software features and usability.
 
Software: Adobe Premier, Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Video Vignette 4

The launch of a new studio lighting system drove an omnichannel campaign, including a microsite, social, YouTube, blog, and trade show assets, where I co-developed, storyboarded, and led creative as Art Director, Product Specialist, and Second Unit Director, ensuring a cohesive, on-brand narrative that clearly communicated key software features and usability.
 
Software: Adobe Premier, Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Video Vignette 5

The launch of a new studio lighting system drove an omnichannel campaign, including a microsite, social, YouTube, blog, and trade show assets, where I co-developed, storyboarded, and led creative as Art Director, Product Specialist, and Second Unit Director, ensuring a cohesive, on-brand narrative that clearly communicated key software features and usability.
 
Software: Adobe Premier, Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream