Print and Digital Advertising

Throughout my career, I’ve concepted and designed hundreds of ads across the travel, theatrical, and entertainment industries. Below is a curated selection of recent work focused on the entertainment sector, targeting motion picture professionals, prosumers, and emerging creators, with many of the print advertisement pieces published in leading industry publications worldwide.
 
Print Digital

Print Ads

Product Heritage

This ad is a cinematic, heritage-driven design that pairs dramatic, low-key product photography with refined typography to position the modern LED fresnel as a continuation of Mole-Richardson’s legacy, bridging classic craftsmanship with advanced lighting technology.

Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Cinematographers Series

This piece is part of a broader campaign developed to accompany a series of video interviews with renowned cinematographers, including Academy Award–winners Vilmos Zsigmond, ASC; László Kovács, ASC; Steven B. Burum, ASC; Russell Carpenter, ASC; and other distinguished directors of photography. For the campaign, I led the concept development and executed the work end-to-end, serving as art director, designer, copywriter, and photographer, crafting a cohesive visual and narrative system that honored each cinematographer’s legacy while reinforcing the brand’s connection to the craft of filmmaking.
 
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Lighting Source Options

This ad introduced one of the first LED lighting fixtures, clearly communicating the technology, its benefits, and its role as a complementary solution to traditional lighting systems. I led the project end-to-end, developing the concept, composing and photographing the imagery, and designing the final layout.
 
Software: Adobe Illustrator, Adobe Photoshop, WordPress

International Teaser 

This international ad introduced the LiteMat Spectrum, LiteGear’s first full-color fixture, to both domestic and European markets. I created the piece by photographing the fixture illuminating a black backdrop, then developing a vector silhouette and applying a Photoshop gradient to emphasize the full color range and smooth transitions. All icons and logos were built in Adobe Illustrator, with the final layout composed in Adobe InDesign.
 
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

 New Product Campaign

The launch of the flagship Auroris required a visual that clearly conveyed the scale and purpose of this large-format overhead lighting system. I art directed the key image and designed the accompanying ad, leading concept, composition, layout, copywriting, and copy editing. All icons and logos were created in Adobe Illustrator, image retouching was completed in Adobe Photoshop, and the final layout was composed in Adobe InDesign.
 
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Digital Ads (Social, Email, Web)

Product Launch

This piece serves as both the hero image and web ad for the launch of new software, designed to visually communicate one of its key innovations, which enables users to create smooth, continuous color transitions across multiple light panels. I created the panel color transitions and reflections in Photoshop to achieve a seamless, luminous effect, while Adobe Illustrator was used to design the Spectrum OS logo and supporting typography.
 

Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Product Information

These ads were developed as part of an awareness campaign highlighting both the company’s expanded service offerings and a wireless lighting control app, featured on digital displays in showrooms and at trade shows. I led the concept, photography, design, and image manipulation, using Adobe Photoshop and Illustrator to create a cohesive, visually engaging piece that supports customer journey storytelling and product awareness.
 
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

Upgrade Your Color

This social media ad highlights a new product feature by visualizing the dimmer’s expanded color range through a clean, data-driven graphic. I created the graph and typography in Illustrator, designed the color chart and reflections in Photoshop, and integrated Cinema 4D renders to deliver a polished, engaging asset optimized for digital launch campaigns.
 
Software: Adobe Illustrator, Adobe Photoshop, WordPress

Product Compatibility 

This social media post was designed to build awareness around the latest dimmer while driving a clear call-to-action to the product microsite. The concept centers on a bold, hero-driven visual that communicates performance, precision, and modern control at a glance. The image was also leveraged as the cover for the product user guide, ensuring visual continuity across digital and printed touchpoints. I art-directed the overall composition, 3D renderings, and lighting direction.
 
Software: Adobe Illustrator, Adobe Photoshop, Cinema 4D

Market Expansion

This banner ad announces the latest product launch, combining original photography with digitally enhanced lighting effects to create a bold, high-impact visual. I photographed the product and added the glow and labeling in Adobe Photoshop, while the branding elements were designed in Illustrator and integrated onto the SkyLite surface. The background was generated using Adobe Express, with the final composition refined and assembled in Photoshop.
 
Software: Adobe Illustrator, Adobe Photoshop, Adobe InDesign