Video Vignette

Project: Product Feature – Gradient Mode with Parameter Presets

Project Purpose
The launch of a new studio lighting fixture, dimmer, and software led to an omni-channel awareness campaign that included a dedicated microsite, social media content, YouTube explainer videos, blog posts, and trade show video assets. The Parameter Presets feature provide six predefined options, enabling users to quickly access common color settings with a single button press. This feature streamlines the lighting workflow by eliminating the need to scroll through individual values. Users can also customize the experience by replacing factory presets with their own saved selections.

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What I Did
I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

What I Used
– Adobe Illustrator
– DaVinci Resolve
– WordPress
– YouTube Live Stream