Video Vignette

Project: Product Feature – Cue Playback

Project Purpose
The launch of a new studio lighting fixture, dimmer, and software prompted an omni-channel awareness campaign, featuring a dedicated microsite, social media posts, YouTube explainer videos, and video content for trade shows and events. A standout feature, Cue Playback, offers on-set lighting technicians intuitive, hands-on control by recording the fixture’s full output, including intensity, CCT, tint, saturation, and accent color. Technicians can then trigger these pre-recorded cues on demand, such as when an actor hits a mark or opens a door, enabling seamless lighting transitions in real time.

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What I Did
I developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this product video short, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

What I Used
– Adobe Illustrator
– DaVinci Resolve
– WordPress
– YouTube Live Stream