Product Photography for Advertising

Displayed above are a few examples from the hundreds of photographs I’ve taken and used as key visuals in standalone ads and in broader advertising campaigns. The top image showcases a close-up of the iconic MR logo on a large lighting fixture’s accessory arm. This image was prominently featured in multiple ads where brand recognition was the primary focus. The lower left image appeared in a series of print and digital ads announcing the launch of a new LED Fresnel lighting fixture. The lower right image illustrates the scale and capabilities of a large lighting fixture and served as the centerpiece for branded signage distributed to dealers and distributors.

Software: Adobe Photoshop
Hardware: Digital SLR Camera

Photography with Image Manipulation

The images above represent just two examples from the thousands of digital images I’ve created using Photoshop as my primary tool. The top image showcases a prototype developed to support the launch of a new emergency lighting product line. I photographed the fixture, enhanced it with branding and a glowing light effect, and placed it against an AI-generated sky backdrop. The bottom image highlights another product launch, this time featuring a weather-resistant lighting unit. I photographed the prototype product and added a light misting of water, then digitally added simulated rain and composited the product into a stock image of a rain-soaked city street to reinforce the product’s weatherproof qualities.

Software: Adobe Illustrator, Adobe Photoshop
Hardware: Digital SLR Camera

Photography for Brand Advertising

Above are from the The Cinematographers Series print, digital, and streaming campaign. Featured above four renowned cinematographers who appeared in a series of print and digital ads, subtly implying that only the best in the industry rely on the company’s products. These photos also served as introductions to the video interviews in the series. Shown are Academy Award-nominated cinematographers Russell Carpenter, ASC; Don Burgess, ASC; Steven Burum, ASC; and Vilmos Zsigmond, ASC. I consider it a privilege to have photographed and interviewed these legendary figures in the film industry.

Software: Adobe Photoshop
Hardware: Digital SLR Camera

Photography for Sales Collateral

The images above were composed and photographed with the purpose of creating a hero/feature images for marketing brochures and sales catalogs. The top image is the cover image for a power distribution catalog. Minor photoshop work was done to clean up and color correct the image. The lower left image is a catalog cover for motion picture on-set apparel. Photoshop was used to clean up the image and create the background and the logo was created in Adobe Illustrator. The lower right image was the feature image for over a decade on a motion picture lighting catalog. I used photoshop for touch ups, color correction, and creating the background. 

Software: Adobe Illustrator, Adobe Photoshop
Hardware: Digital SLR Camera

Product Hero Renders

Shown here are three examples of the hundreds of renders I have art directed. My responsibilities are for oversight, concept, layout, texture and lighting direction, and the publishing of the final renders. The top image displays three dimmers required for the launch of a new product line. The lower left image shows three views of a portable hand-held dimmer, including branding, markings, and labels. The lower right render informs the user how firmware is updated via a USB memory stick. 

Software: Adobe Illustrator, Adobe Photoshop, Cinema 4D

Product Branding Renders

Above are some examples of the dozens of product brand I have ideated and deigned. As art director my responsibilities included oversight, concept, layout, texture/lighting supervision, and publishing of the final renders. The top and bottom left images are logo/brand exploration for a recent product line. The renders were used in the launch of this product. The lower  cent and right image are brand placement exploration on a unique fabric product line. These renders were also a key visual element used in the launch of this product line..

Software: Adobe Illustrator, Adobe Photoshop, Cinema 4D