What I Did
To convey the multiple division within Mole-Richardson and create awareness of the company web sites (an early adopter on online shopping), this ad was created using traditional photography method using multiple exposures. Shot entirely with a medium format camera and using only gels for colors, five separate exposure were used to create the striking hero image. Macromedia Freehand was used for generating the logos and QuarkXpress was chosen for page layout. 

What I Used
– Macromedia Freehand
– QuarkXpress
– 4 x 5 Camera
– Rosco/Lee Gels