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Project: Introducing LiteMat Spectrum – International Ad

What I Did
This International ad, features in the British Cinematographer publication,  introduced  a new product to the domestic and European markets. The ad to the left features the LiteMat Spectrum, the first full-color fixture for LiteGear. To create this ad, I photographed the LiteMat fixture lighting a black wall I then used this image to and create a vector silhouette. To duplicate and enhance the spectrum color transition on the wall, the photoshop gradient tool was used. All icons and logos were created in Adobe Illustrator and the ad layout was finalized with Adobe InDesign.

What I Used
– Adobe Illustrator
– Adobe Photoshop
– Adobe InDesign

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