Video Vignettes

To support the launch campaign for a significant software release, a series of five short-form videos were produced to showcase key features, practical benefits, versatility, and value. Each video highlights how specific tools and capabilities can be applied in real-world, on-set scenarios. Together, the five scenes serve as a demonstration of the concept development, production planning, and art direction that went into illustrating each unique use case.

View Video Vignettes Storyboard

Product Feature – Modes and Presets

The launch of a new studio lighting fixture, dimmer, and software led to an omni-channel awareness campaign that included a dedicated microsite, social media content, YouTube explainer videos, blog posts, and trade show video assets. I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

Software: Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Product Feature – Audition

This behind-the-scenes video showcased the fixture’s “audition” feature, which allows users to toggle the light on and off with a single button, empowering them to evaluate the fixture’s output without altering the lights intensity or color settings. I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

Software: Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Product Feature – Gradient Mode

This behind-the-scenes video showcased the fixture’s “gradient mode” feature, which allows users to program the light to smoothly transition through a spectrum of color with one easy to program preset. This empowers the programer to evaluate the fixture’s color settings real time and improving the on-set workflow. I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

Software: Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Product Feature – Cue Playback

The feature “cue playback” is a easy to set and load feature that allows technicians the ability to trigger pre-recorded cues on demand, including when an actor hits a mark or opens a door, enabling seamless lighting transitions in real time. I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

Software: Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream

Product Feature – RGB via DMX

TThe RGB-DMX personality, shown in this video, allow users to mix custom colors directly from a lighting console, using either basic RGB parameters or by setting a specific white point for greater precision.I co-developed, storyboarded and served as Art Director, Product Specialist, Second Unit Director, and consultant for this commercial shoot, which highlighted key software features and its user-friendly interface. I oversaw the visual direction and tone of the video vignette, ensuring it remained on-brand and effectively communicated the products core messaging.

Software: Adobe Illustrator, DaVinci Resolve, WordPress, YouTube Live Stream